✦ Visual Identity
👋 Branding
🎨 Illustration

Hello!
Shina
 I'm Shina,a brand & visual designer.

I create visual identities, illustrations, and design systems
that feel refined, warm, and purposeful.

My Portfolio

Explore selected projects and my approach to design.

About Me

A closer look at my background, skills, and creative journey.

Contact Me

Let's work together to bring your ideas and vision to life.

Featured Work

Brand Identity

Brand Identity

UX / Product

UX / Product

Visual Craft

Visual Craft

Are you ready to see more?

See All Works

Thoughtful design,
built with intention.

My process focuses on understanding the brand before designing anything.


From research to final visuals, each step is guided by clarity, detail, and creating a strong, meaningful identity.

Learn More
(01)

Understanding the Brand

I begin by exploring the brand's story, audience, and goals to define a clear direction. This foundation helps shape every design decision that follows.

(02)

Building the Identity

I translate ideas into visual concepts, developing logos, colors, typography, and elements that reflect the brand's personality and vision.

(03)

Designing the Identity

I develop logos, typography, color palettes, and supporting elements that reflect the brand personality and create a cohesive system.

(04)

Refinement & Application

The final identity is refined and applied across different touchpoints to ensure consistency and a strong, lasting visual presence.

Shina Vijay
Available for Freelance

About Me

Hey! That's me.

Design Philosophy

I believe design should be built with intention. My work focuses on creating visual identities that feel thoughtful, personal, and purposeful, especially for small businesses and lifestyle brands.

Experience

With a background in apparel design and production, I approach design as both a creative and practical process—shaped by real-world constraints and a deep love for craft.

Skills & Tools

Visual DesignIllustrationIdentity & BrandingTypographySampling & IterationMaterial ExplorationDetail-Oriented Design
Download Resume
Let's Collaborate ✦ Visual Identity ✦ Brand Design ✦ Illustration ✦ Typography ✦ Let's Collaborate ✦ Visual Identity ✦ Brand Design ✦ Illustration ✦ Typography ✦ Let's Collaborate ✦ Visual Identity ✦ Brand Design ✦ Illustration ✦ Typography ✦ Let's Collaborate ✦ Visual Identity ✦ Brand Design ✦ Illustration ✦ Typography ✦ Let's Collaborate ✦ Visual Identity ✦ Brand Design ✦ Illustration ✦ Typography ✦ Let's Collaborate ✦ Visual Identity ✦ Brand Design ✦ Illustration ✦ Typography ✦ Let's Collaborate ✦ Visual Identity ✦ Brand Design ✦ Illustration ✦ Typography ✦ Let's Collaborate ✦ Visual Identity ✦ Brand Design ✦ Illustration ✦ Typography ✦ Let's Collaborate ✦ Visual Identity ✦ Brand Design ✦ Illustration ✦ Typography ✦ Let's Collaborate ✦ Visual Identity ✦ Brand Design ✦ Illustration ✦ Typography ✦

Let's talk about
your project.

Got a project in mind? Let's create something great together. We can transform that idea into a real, refined product.

Get in Touch →

and make it real together